When designing and choosing displays for your business, the quality of the materials used is a critical factor that can affect both the appearance and functionality of your display. Whether you’re using cardboard, acrylic, wood, or any other material, it’s essential to ensure that your display meets your standards and provides lasting performance.
To help you make the best decision, here are 10 important questions to ask about display material quality:
1. Is the Material Durable Enough for My Needs?
The durability of your display material is one of the first things to consider. Will it withstand the rigors of a retail environment?
If your display will be used for a long-term campaign or in high-traffic areas, you need a material that is resistant to wear and tear. For example, cardboard can be great for short-term displays, but if you’re looking for something that needs to hold up over months or even years, materials like acrylic or wood may be more suitable.
2. How Does the Material Handle Weight?
Some displays will hold heavy products, while others may only carry lightweight items. It’s important to know if the material can safely bear the weight of your products.
Ensure that the display material is rated for the weight of the products you plan to showcase. For cardboard displays, check whether they are made from double-wall or triple-wall cardboard to support heavier items.
3. Is the Material Environmentally Friendly?
Sustainability is more important than ever in today’s world. Ask whether the material is recyclable, biodegradable, or made from recycled content.
If eco-friendliness is a priority for your brand, consider cardboard, paper-based materials, or wood as options that have a smaller environmental footprint compared to plastics or metals.
4. Does the Material Offer Easy Customization?
Your display should be unique and reflect your brand identity. Certain materials, like cardboard and foam board, are easier to customize with vibrant graphics and print.
Ask about the customization options available with the material you’re considering. Will the material accept digital printing, embossing, or UV printing? This ensures your display can be tailored to your exact branding needs.
5. How Resistant Is the Material to Damage?
Retail displays often face challenges such as dust, moisture, and accidental impacts. It’s essential to know how resistant the material is to damage.
For example, acrylic and metal materials are highly resistant to scratches and moisture, making them ideal for more permanent or high-end displays. Cardboard, while great for short-term use, can be more prone to wear if exposed to moisture.
6. What’s the Lifespan of the Material?
The longevity of the material is another important factor. Will the display hold up throughout the duration of your campaign, or will it need to be replaced frequently?
Wood and metal displays can last for years with proper care, while cardboard displays are typically designed for short-term use. Be sure to align the material choice with the expected lifespan of your campaign or event.
7. How Does the Material Perform in Different Environments?
If your displays will be placed in various environments—such as outdoors, in high-humidity areas, or near windows—it’s important to understand how the material will perform in those conditions.
Some materials, like acrylic and plastic, perform well in a variety of settings, while cardboard might suffer if exposed to moisture or extreme temperatures. Be sure the material can handle your specific environmental conditions without compromising its appearance or strength.
8. Is the Material Easy to Transport and Assemble?
If you’re setting up displays across multiple locations, ease of transport and assembly is crucial.
Cardboard displays, for example, are lightweight and often come in flat-pack form, making them easy to transport and set up. Wood or metal displays, on the other hand, might require more effort and resources to assemble. Be sure to ask about assembly instructions, weight, and shipping considerations.
9. How Does the Material Affect the Overall Aesthetic?
The material you choose should match the tone and style of your brand. Consider whether the material contributes to the desired aesthetic of the display.
For example, metal displays provide a sleek, modern look, while wood displays convey warmth and elegance. Cardboard can be designed with vibrant prints for a playful, eco-friendly look. Think about the visual impact your display should have and how the material contributes to it.
10. What Are the Costs Associated with the Material?
Finally, it’s important to consider the cost-effectiveness of the material. While some materials may have a higher upfront cost (like wood or acrylic), they may offer greater durability or a higher-end look that justifies the investment.
On the other hand, cardboard and other budget-friendly materials can be great for temporary displays without breaking the bank. Make sure you evaluate your budget and choose the material that offers the best value for your specific needs.
Conclusion
Choosing the right material for your display is an important decision that impacts the effectiveness, durability, and sustainability of your marketing efforts. By asking these 10 questions, you can make an informed decision and ensure that your display performs well and aligns with your brand values.
Take time to assess your display needs and select the best material that balances cost, functionality, aesthetic, and sustainability. Whether it’s cardboard for a temporary campaign or acrylic for a long-lasting installation, asking the right questions will help you create displays that deliver results.
