Cardboard displays are often viewed as simple, cost-effective solutions for retail promotions. However, when designed and executed well, these displays can have a powerful impact on sales. Their versatility, eco-friendliness, and eye-catching design make them an ideal choice for many brands looking to boost product visibility and customer engagement.
In this blog, we’ll explore three success stories where cardboard displays have helped retailers double their sales, showcasing the potential of this sustainable display solution.
1. Cosmetic Brand: Boosting Product Visibility with Interactive Cardboard Displays
A popular cosmetic brand was looking for a way to increase sales of its new line of skincare products. The challenge was to stand out in a crowded retail space where consumers were overwhelmed by options. The brand decided to design an interactive cardboard display that allowed customers to test product samples right on the shelf.
The display featured several tiers that showcased different product lines and included small compartments for sample products. Customers could engage with the display, testing the products before making a purchase decision.
The results were dramatic. Sales doubled in stores that used the new cardboard display, with customers spending more time interacting with the products and making impulse buys. The brand also benefited from positive feedback regarding the display’s eco-friendly materials, which further strengthened its reputation for sustainability.
2. Snack Manufacturer: Limited-Time Offer Display Increases Sales by 100%
A snack manufacturer wanted to capitalize on a limited-time offer (LTO) to drive up sales of their best-selling chips. The company chose to use cardboard displays placed in high-traffic areas of grocery stores. These displays featured large, bold graphics and highlighted the promotion, offering a 2-for-1 deal on the chips.
The cardboard display caught the attention of shoppers, thanks to its vibrant, easily recognizable branding and the exciting offer. It was strategically placed near checkout counters, increasing impulse purchases. The compact, yet impactful display also allowed for easy restocking, ensuring the product was always visible and available.
As a result, the retailer saw a 100% increase in sales for the chips during the promotion period, with many customers purchasing more than they originally planned. The temporary nature of the promotion, combined with the attention-grabbing display, created a sense of urgency, prompting quick decisions at the point of sale.
3. Beverage Brand: Seasonal Cardboard Displays Drive Record Sales
A well-known beverage brand wanted to boost sales during the summer months when consumers were looking for refreshing, cold drinks. The brand decided to use seasonal cardboard displays to promote its newest flavor of iced tea. The display was designed to capture the summer spirit, featuring bright, sunny graphics and a built-in cooling system to keep the beverages chilled.
The display was placed in stores across the country, particularly in high-traffic grocery stores and convenience shops. The seasonal appeal of the design, along with the convenience of grabbing an iced tea from a cool display, immediately resonated with consumers.
This clever use of cardboard displays helped the brand experience a significant sales boost, with some stores reporting an increase of up to 200% in sales of the iced tea. The display was so effective that it became a permanent fixture for summer promotions, and the brand has continued using cardboard displays for seasonal product launches.
Key Takeaways from These Success Stories
These success stories show that cardboard displays are not just about saving on material costs—they’re about creating engaging, effective marketing tools that drive consumer action. Here are a few takeaways from these examples:
- Engagement: Interactive displays or displays that allow consumers to engage with the product often result in higher sales.
- Strategic Placement: The location of the display can make all the difference. High-traffic areas or near the point of sale are prime spots for visibility.
- Seasonality: Cardboard displays are versatile and can be designed to reflect seasonal themes or promotions, making them perfect for limited-time offers.
By using cardboard displays, brands can create more than just promotional tools—they can build marketing campaigns that directly drive sales and enhance the customer experience. You can go locally for short production run like Display2Go.
Conclusion
Cardboard displays are a powerful tool for boosting sales in retail environments. These three success stories prove that when used strategically, they can not only grab customers’ attention but also encourage them to buy more. Whether it’s for a limited-time offer, a seasonal promotion, or an interactive engagement, cardboard displays have the potential to double—or even triple—sales.
If you’re looking to take your retail displays to the next level, consider the benefits of cardboard. It’s a sustainable, cost-effective, and highly customizable solution that can have a big impact on your bottom line.
