There are a great many of materials used in point of purchase displays for retail marketing. Among those corrugate, acrylic, wood and metal are most commonly used. While corrugate material might be the most affordable but versatile both in terms of structure and graphic variety.
Before we dig into corrugate material, let first getting to know 2 basic questions on why you need a display to compete in today’s brick and mortar business.
Why a display is a must if you want to standout in store?
Because you need to create “a store in store” environment to make your products stand out from the crowd, otherwise your items would lost in the sea.
Most shoppers have no idea which brand they are heading to when they walk into a store, in this case your products neatly hosted in a retail pop display would draw consumers attention and create impulse purchase atmonsphere.
Why displays made of corrugated cardboard work?
By its nature corrugated materials are ideal for the most current retail promotion. It has been tested for retail stores small and big, from start-ups to giant fortune 500. The customization ability is second to none compared to other display materials like wood, acrylic, metal etc. The graphics printed on can meet the requirement of seasonal promotion with fast turnaround time.
How is corrugate constructed?
There are at least 2 layers to form a corrugate structure, 1 layer of linerboard on bottom, and 1 layer of corrugate wave to form the structure and strenght. If using 2 layers corrugate board, there will be a layer of printed paper in 300gsm or 350gms, which we usually call it grey board to facilitate print.
(A) Single Face: Leaving one face to pasted onto printed grey board and form the structure of a display. This is often used in a small pop display like counter display units.
(B) Single Wall: Stronger than single face because to top part also has a liner, bigger stands like FSDU floor display, dumbpins usually use this corrugate.
(C) Double Wall: Total five layers of paper material, has better strenght and can be widely used in larger footprint displays of pallet display, pallet skirt, stackable trays and etc.
(D) Triple Wall: Rarely used in standard pos displays. But one Coco-cola stand we used this material to form the great strenght which can carry 100kg in total for a single display.
How to choose from corrugate flutes material?
From E to A flute each type has its own work out. It hard to say which one is better. For example, smaller flute are more flexible in structrual for bening and folding and has least affects on graphics. While the bigger flute profiles construct great weight bearing capacity and cushioning.
The five most common flute profiles are:
A-Flute: Appx 33 flutes per foot.
B-Flute: Appx 47 flutes per foot and measures 1/8″ thick.
C-Flute: Appx 39 flutes per foot and measures 5/32″ thick.
E-Flute: Appx 90 flutes per foot and measures 1/16″ thick.
F-Flute: Appx 125 flutes per foot and measures 1/32″ thick.
There can be a comination of different flutes based on cardboard display types and weight bearing capacity.